You’ve invested time, energy, and resources into creating a website that represents your brand. The last thing you want is to launch with broken links, slow loading times, or—worse—a site that doesn’t show up on Google.
At Eat Sleep Work, we know that launching a website is more than just flipping a switch. It’s about ensuring every detail works perfectly so you can focus on what you do best: running your business.
Why a Launch Checklist Matters
We’ve seen it happen too many times: agencies rush to meet a deadline, skip critical steps, and leave clients dealing with the aftermath. A contact form that doesn’t send emails. Images that slow your site to a crawl. Pages that Google can’t find.
These aren’t small oversights—they’re conversion killers.
That’s why we use a comprehensive 39-point launch checklist for every single project. No exceptions. It’s our promise that when your site goes live, it’s truly ready for the world.
The Eat Sleep Work Launch Process:
What Sets Us Apart
1. We Obsess Over Speed & Performance
Your visitors won’t wait around for a slow website. Studies show that 53% of mobile users abandon sites that take longer than 3 seconds to load.
What we do for you:
- Compress every image to optimal file sizes without losing quality
- Convert images to modern WebP format for faster loading
- Implement caching strategies that make your site lightning-fast
- Set up Content Delivery Networks (CDNs) to serve your content from servers closest to your visitors
- Achieve Google PageSpeed scores of 85+ on both mobile and desktop
2. We Make Sure Google Can Find You
A beautiful website is worthless if no one can find it. SEO isn’t an afterthought for us—it’s built into every phase of development.
What we do for you:
- Create unique, optimized meta titles and descriptions for every page
- Set up XML sitemaps and submit them to Google Search Console
- Configure robots.txt files to guide search engines properly
- Implement schema markup so Google understands your content
- Add strategic internal linking throughout your site
- Optimize every image with descriptive alt text
- Ensure clean, SEO-friendly URLs across your entire site
Most importantly: We verify that your site isn’t accidentally blocking search engines (a surprisingly common mistake that’s easy to overlook)
3. We Sweat the Design Details
Inconsistent branding undermines trust. We ensure your website looks polished and professional at every touchpoint.
What we do for you:
- Verify your logo, colors, and fonts are consistent across every page
- Check that all images display properly without pixelation or stretching
- Test button styles, hover effects, and animations
- Remove all placeholder content and test data
- Create a custom 404 error page that guides visitors back to useful content
- Add your favicon so your site looks professional in browser tabs
4. We Test Everything (So You Don’t Have To)
Before your site goes live, we put it through rigorous testing across dozens of scenarios.
What we do for you:
Browser Testing
We test your site on:
- Google Chrome
- Safari
- Firefox
- Microsoft Edge
- Older browser versions your audience might still use
Mobile Responsiveness
We verify your site works flawlessly on:
- iPhones and iPads
- Android phones and tablets
- Different screen sizes and orientations
Functionality Testing:
We personally test:
- Every contact form and submission
- All navigation menus and buttons
- Internal and external links
- Video and audio players
- Search functionality
- Shopping cart and checkout process (if applicable)
5. We Prioritize Security From Day One
Website security isn’t optional. A compromised site can cost you customers, damage your reputation, and even result in Google blacklisting.
What we do for you:
- Install and configure SSL certificates (the “lock” icon in browsers)
- Set up security monitoring and firewall protection
- Enable two-factor authentication for admin accounts
- Create strong, unique passwords
- Implement automated backup systems with off-site storage
- Configure security alerts so you’re notified of any suspicious activity
- Remove unnecessary plugins and user accounts that create vulnerabilities
6. We Make Your Forms Actually Work
This seems obvious, but you’d be surprised how many sites launch with broken contact forms. We’ve heard horror stories of businesses losing months of leads because form submissions weren’t being delivered.
What we do for you:
- Configure professional SMTP email delivery (not the unreliable default WordPress email)
- Test every single form submission
- Verify emails arrive in your inbox (not spam folders)
- Set up auto-responders and confirmation messages
- Test form validation and error messages
- Check mobile form usability
7. We Optimize for Conversions
A website should do more than look good—it should help you achieve your business goals.
What we do for you:
- Place strategic calls-to-action (CTAs) throughout your site
- Ensure your primary CTA appears “above the fold” on your homepage
- Design buttons that stand out and encourage clicks
- Set up Google Analytics to track user behavior and conversions
- Configure goal tracking so you can measure success
- Implement heat mapping (optional) to understand how visitors interact with your site
8. We Handle the Technical Details
There are dozens of technical configurations that can make or break your launch. We handle all of them.
What we do for you:
- Configure WordPress settings for optimal performance
- Set up URL redirects if you’re redesigning an existing site (so you don’t lose search rankings)
- Manage DNS changes and domain transfers
- Handle SSL certificate installation and renewal
- Optimize database performance
- Set up automated backups
- Configure CDN integration
- Test email deliverability with SPF and DKIM records
