What happens when ESW teams up with an organization like LuskinOIC?
As Luskinoic.org’s digital marketing partner, we led a comprehensive transformation of their digital presence, aligning strategy, storytelling, and performance under one cohesive vision. We reimagined and rebuilt their website from the ground up, developing a modern, user-focused experience supported by thoughtful content strategy and refined messaging. Beyond the website, we executed integrated digital and social marketing campaigns, produced compelling video content to elevate brand engagement, and implemented data-driven strategies across HubSpot and Google Ads to increase qualified traffic and improve conversion performance. Through ongoing optimization and performance analysis, our partnership helped position Luskinoic.org for sustainable growth, stronger audience engagement, and measurable marketing impact.
The Foundation
Website Redesign & Development
Our partnership with LuskinOIC began with a complete reimagining of their digital front door: www.luskinoic.org. We approached this project with both design thinking and technical precision.
The result? A digital hub that communicates their mission and vision, their specialties and offerings, showcases their international impact, and makes it easy for families to access the care their children need.
Amplifying Reach
Digital Marketing
A website launch isn’t the finish line—it’s the starting point. As LuskinOIC’s digital needs evolved, so did our engagement.
When we stepped into LuskinOIC’s paid search strategy, the account was underperforming and inefficient. Over a three-month period, campaigns were averaging a $5.90 CPC, generating just 362 clicks and 5.34 conversions, with limited engagement and minimal scalability.
We rebuilt the account from the ground up, restructuring campaigns, refining keyword strategy, implementing smarter bidding models, tightening audience targeting, and aligning messaging with intent-driven landing experiences.
The results over the following three months were transformational:
- Cost efficiency improved by over 98%
- Traffic volume increased by more than 55,000%
- From fractional conversions to scalable lead flow
98.1%
decrease in CPC
55,100%+
increase in clicks
28,202%
increase in conversions
This wasn’t just optimization — it was a full performance reset. By combining data-driven strategy, creative alignment, and continuous testing, we turned a stagnant account into a high-volume, high-efficiency growth engine.
Video Production
As trust in the digital foundation grew, LuskinOIC engaged us to take over their paid media strategy:
Video Production & Television Advertising
We expanded into video content creation, developing marketing videos that tell the LuskinOIC story with authenticity and emotional resonance. This work culminated in a television commercial now running on Spectrum services (provided by Charter Communications) throughout the Los Angeles area—bringing LuskinOIC’s message directly into homes across Southern California through cable television, internet, and mobile platforms.
The Bigger Picture
What began as a website redesign evolved into a comprehensive digital partnership. By managing everything from the technical infrastructure to creative content to paid media, we’ve helped LuskinOIC build a cohesive digital presence that serves their multifaceted mission.
Every click, every ad impression, every email opened represents a potential connection—a family finding the care their child needs, a donor discovering a cause worth supporting, or an international partner joining the mission to provide orthopaedic care to children worldwide.
