Building a Digital Foundation for Pediatric Orthopaedic Care
When a healthcare organization’s mission is as vital as providing specialized orthopaedic care to children—regardless of their ability to pay—their digital presence needs to reflect that same level of dedication and accessibility. That’s exactly what we set out to accomplish with Luskin Orthopaedic Institute for Children (LuskinOIC).
LuskinOIC stands as one of Los Angeles’s premier pediatric orthopaedic providers, offering specialized care for musculoskeletal disorders in children. But their impact extends far beyond Southern California. Through their International Children’s Program (ICP), they deliver care and medical education to children around the world, powered by donations and the dedication of volunteer medical professionals.
Their commitment to removing financial barriers while maintaining world-class care creates a unique challenge: How do you build a digital ecosystem that serves diverse audiences—from local families seeking care to international partners to potential donors—all while maintaining the professionalism and trust that healthcare demands?
The Foundation: Website Redesign & Development
Our partnership with LuskinOIC began with a complete reimagining of their digital front door: www.luskinoic.org. We approached this project with both design thinking and technical precision:
Design Phase
Using Figma, we crafted a user experience that balanced clinical credibility with warmth and accessibility. The design needed to speak to worried parents seeking answers, medical professionals looking for collaboration opportunities, and supporters wanting to contribute to the mission.
Development Phase
We built the site on WordPress, selecting a platform that would give the LuskinOIC team flexibility and control while maintaining enterprise-level performance and security—critical considerations in healthcare.
The result? A digital hub that communicates their mission and vision, their specialties and offerings, showcases their international impact, and makes it easy for families to access the care their children need.
Expanding the Partnership: Marketing Operations
A website launch isn’t the finish line—it’s the starting point. As LuskinOIC’s digital needs evolved, so did our engagement.
HubSpot Management & Marketing Automation
We streamlined marketing operations by executing comprehensive segment cleanup for precise targeting, developing marketing automations to nurture relationships with families, donors, and partners, and designing and deploying engaging email marketing campaigns to inform and inspire action.
Technical Support & Analytics
Healthcare organizations require dependable digital infrastructure and comprehensive performance insights. We offer ongoing technical support for all digital properties and have developed custom web reporting dashboards using Google’s LookerStudio, which convert raw data into actionable insights.
Amplifying Reach: Digital Advertising & Video
As trust in the digital foundation grew, LuskinOIC engaged us to take over their paid media strategy:
Google Ads & Meta Advertising
We assumed management of their digital advertising across Google Ads and Meta platforms (Facebook and Instagram), optimizing campaigns to reach families when they’re searching for pediatric orthopaedic care and building awareness within the communities they serve.
Video Production & Television Advertising
We expanded into video content creation, developing marketing videos that tell the LuskinOIC story with authenticity and emotional resonance. This work culminated in a television commercial now running on Spectrum services (provided by Charter Communications) throughout the Los Angeles area—bringing LuskinOIC’s message directly into homes across Southern California through cable television, internet, and mobile platforms.
The Bigger Picture
What began as a website redesign evolved into a comprehensive digital partnership. By managing everything from the technical infrastructure to creative content to paid media, we’ve helped LuskinOIC build a cohesive digital presence that serves their multifaceted mission.
Every click, every ad impression, every email opened represents a potential connection—a family finding the care their child needs, a donor discovering a cause worth supporting, or an international partner joining the mission to provide orthopaedic care to children worldwide.
That’s the power of integrated digital marketing in service of a mission that truly matters.
Services Provided:
- Website Design (Figma)
- WordPress Development
- HubSpot Management & Marketing Automation
- Email Marketing Design & Deployment
- Technical Support & Digital Property Management
- Web Analytics & Reporting (LookerStudio)
- Google Ads Management
- Meta Advertising (Facebook & Instagram)
- Video Production
- Television Commercial Production & Media Buying
Industry: Healthcare / Pediatric orthopaedics
Location: Los Angeles, CA
