When a century-old nonprofit dedicated to unlocking human potential needed a digital presence to match its groundbreaking mission, we delivered a complete brand refresh and website redesign that honors its legacy while propelling it forward.
The Johnson O’Connor Research Foundation has been helping people discover their natural aptitudes and career paths since 1922 Johnson O’Connor Research Foundation providing objective, science-based testing that guides students and professionals toward more fulfilling careers. Their work is deeply personal and profoundly impactful—and their brand identity needed to reflect that.
We developed a comprehensive brand identity and website that balances scientific credibility with approachability, creating a welcoming digital experience for everyone from anxious high schoolers to career-changers seeking clarity. The new design emphasizes JOCRF’s unique position as the leading nonprofit career aptitude testing service Johnson O’Connor Research Foundation making complex concepts accessible while maintaining the gravitas of an organization with over 100 years of research backing its work.
The result is a digital foundation that helps JOCRF connect with the next generation of people seeking to understand their innate talents and find careers where they’ll truly thrive.
